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Database Tutorials : Business Insights

Business Insights: Essentials

Finding Company Information

Business Insights: Essentials​ Finding Company Information​
Type in company's legal name​
Note: a subsidiary of the company may come up in the results. Look for the parent company. A profile for the parent company should come up under Company Hierarchy.
Key parts of company profile include: revenue (if available), Company Hierarchy, Company History, NAICS codes (under Industry), and Competitors
Scroll down to get articles about the company, divided by type. Types include Academic Journal Articles, Market Research Reports, Trade Journal Articles, and Magazine/News Articles

Finding Industry Information

Business Insights: Essentials​ Finding Industry Information
Note: Industry Names typically align with NAICS code. View the Company Profile to get the Industry name as describe by NAICS
Type in Industry Name
Key parts of industry profile include: revenue (if available), Industry Reports, and Top Companies
Scroll down to get articles about the industry, divided by type. Types include Company profiles, Academic Journal Articles, Market Research Reports, Trade Journal Articles, and Magazine/News Articles

Finding Market Share

Business Insights: Essentials​ Finding Market Share
Type in commodity, service, or industry
Click on Market Share/ Rankings​
Click on report most relevant to topic, being sure to note the date
Rankings will be listed. Source of information will be at the bottom.

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